“Ich glaube in der Freundschaft zwischen Mann und Frau, sollte man der Perfektion der Lust nachgeben. Denn sie ist nichts dauerhaftes, verblasst nach Eintritt des Geschehens und lässt die Freundschaft wieder in alter Leichtigkeit und Gelassenheit erstrahlen.”—Me
“Basic Principles - no woman wakes up saying “God, I hope I don’t get
swept off my feet today!” Now, she might say “This is a really bad time
for me,” or something like “I just need some space,” or my personal
favorite “I’m really into my career right now.” You believe that?
Neither does she. You know why? ‘Cause she’s lying to you, that’s why.
You understand me? Lying! It’s not a bad time for her. She doesn’t need
any space. And she may be into her career, but what she’s really saying
is “Uh, get away from me now,” or possibly “Try harder, stupid,” but
which one is it? 60% of all human communication is nonverbal body
language; 30% is your tone, so that means 90% of what you’re saying
ain’t coming out of your mouth. Of course she’s going to lie to you!
She’s a nice person! She doesn’t want to hurt your feelings!What else
she going to say? She doesn’t even know you… yet. Luckily, the fact
is that just like the rest of us, even a beautiful woman doesn’t know
what she wants until she sees it, and that’s where I come in. My job is
to open her eyes. Basic Principles - no matter what, no matter when, no
matter who… any man has a chance to sweep any woman off her feet; he
just needs the right broom. You ever heard of Michelangelo? The Sistine
Chapel? : Michelangelo ME The Sistine Chapel YOU. Let’s go paint that
ceiling…”—By a Friend
V:It was a crazy weekend! Summer Sonic 2010, Secret Party at Club Womb, an “Ed Banger All-Star dinner” at Gon-pachi, then Karaoke… Is this what happens in every city? B:No, no… we party all around the world but of course it’s always different (depending on where we go) and Tokyo, especially Shibuya has the twist that we like. That’s why we come once, even twice a year. What excites us is that it’s different! V:What’s the most fun city you’ve ever been to? B:I think Tokyo is definitely the most fun city I’ve been to! It makes it fun, just watching the people living here, in Tokyo, getting influences from all around the world. A lot of people say Japanese people just dress like Americans, but I don’t think it’s true. I think Japanese people digest different influences from all around the world very well, and make it their own. You (VERBAL) are a very good example of that. Your own character, taking a bit of this and a bit of that but matching everything together and putting it your way and this is way it makes Tokyo, Japan so exciting. V:Can you tell us about the craziest/happiest thing that happened living the life of Busy P? B:I had a chance to visit Rick Rubin in his house in Malibu and that was pretty crazy… Seriously, it’s the people I’ve met that’s crazy! I met the Beastie Boys, Anthony Kiedis from The Red Hot Chili Peppers, and the list goes on. Meeting so many different people, this is what really excites me in my job. V:You met Daft Punk in 1995 in a record store in Paris. How did you start working with Daft Punk and how did Ed Banger start?
B:It’s a funny story because the owner of that record store was Gildas from Kitsune. It was a small used record store and I used to buy my records there, so we became friends, and that’s when Daft Punk came by and we met for the first time. Then I met them again at a radio station when I was there to promote a party (at the time I was a club promoter), and right after me it was Daft Punk, who was invited to introduce their new single “The Funk”. The radio DJ asked me on-air, if I liked their music, so I was like, “Oh fuck yeah! I love it!” After the radio I invited them to my party and from then on, we started working together for the next 12 years, which was an amazing adventure. At some point during those years, I wanted to create my own project because Daft Punk was ultimately their band, even though I was working for them. So I created Ed Banger in 2003 and started to meet many different type of artists. I met So-Me, who eventually became the number 2 guy by bringing together his visual and artistic direction into the label, and then I met the boys from Justice, and of course, DJ Mehdi and all those guys. V:How do you meet all these cool people? B:Oh it’s by chance, it’s life. When you meet a girlfriend you don’t decide to fall in love, and luckily for me I met some guys through friends or through listening to demos and I’m really happy to have such a strong family with us. I really think that Ed Banger is a family and friendly thing. V:How do you keep it so “family”? B:Maybe this is the way I see my business and when I open the doors to my house, they know the rules, my trademark, the way I do things. My relationship with So-Me is not about business, I’m not the Boss. It’s just like the whole project that we are all involved in, we are sticking together. V:What do you think would have happened if you never worked with them? Would you still be doing music? B:I think I would be a cab driver! I would be your favorite tourist taxi driver. Take you to the good clubs. I’m 35 years old now and I’m good. I’m not trying to reach a goal, I’m not trying to be a billionaire. I have no idea what’s next, and I’m just doing it for the fun of it and still excited even though it’s my 15th time here in Tokyo. So happy to come visiting you here, like I’m a kid checking out all these things around the office. I think the day I come into your office and be like (sighs) and not excited, it will be over for me. The day you lose your “childish thing” inside of you. I’m happy and I think we share the same values. I’m having fun with myself, not taking myself too seriously and do fun things because that’s what makes me happy. V:Let’s talk about the music business. Artists like you, who may not necessarily have commercial success, seem to have stronger followings than people on the charts, and you have packed shows all around the world to prove that. Do you have a business philosophy or strategy for Ed Banger? B:It’s a good question but this is the thing, I’m not like a marketing genius or anything and we don’t have any strategy and I think its already too late to think about strategy. V:With the ever-changing music industry, what are some things you have done that proved to be “bulletproof”? B:By keep doing what we have been doing for the last 15 years. Being creative, being adventurous, trying to mix two different worlds. will.i.am and David Guetta does that, and they even top the charts. I think the key thing is the creativity. It’s all about Art. I’ll be happy on top of the charts, but it can go nowhere and I’ll still be happy. I’m still be happy to release a record and sell 500 copies, but of course I’ll be happy if we sell 500,000 copies. But it’s part of the whole dynamic and whole package that please the people when you’re talking about brands and doing collaborations, investing some money in projects. I think brands/companies understand that working with us will give them a certain credibility or open them some doors that they can’t reach with big names or with normal branding or marketing. It’s the relationship with the brands like Nike, Eastpack, Etnies, etc., which I’m not scared to build. The way to take it and turn it into a real collaboration, a real creativity thing rather then just sticking our names together. For example, I’m happy to see that in your studio you’re displaying different art and fun stuff, like these So-Me Nikes. To convince Nike we said we will do shoes that no one will wear! (laughs) It’s fun as an object. V:The “Art” aspect is what keeps it timeless? B:Oh yes definitely! I hope in like 20 or 30 years we will recognize it as Art. Art at Large. Timeless, free, I believe we are doing art. I’m not being arrogant saying that. V:What do you think is the magic behind what you do? I saw you wearing those graffitti name T-shirts, and they are not easy to pull off. What do think is necessary for good branding. B:Mixing genres. I’m a tall white man and my name is Busy P, which should be a name for a tall black man from Brooklyn (laughs). I have long hair like the Metallica guys but I’m rocking Bapestas and I ‘m listening to good dance music so this is really two or three different worlds mixed together and this is what excites me. Sometimes I tell the brands I work with, but the best advice is being able to make fun of yourselves, not taking your self too seriously, and this could be the beginning of new ideas. I mean, I don’t take myself seriously, but I want people to take me seriously (laughs). There is no advice to branding because there is so many factors and elements.
In 20 or 30 years I don’t know where I will be but I know I will have fun working in companies, doing consulting or something. V:Last question. What do you want to eat on the last day of your life? B:The longest spaghetti ever that is endless! I don’t know, I don’t want to think about the last day of my life!